Augmented product

From Servipedia

augmented product

a core product (a good or a service) plus supplementary elements that add value for customers (see also Flower of service).

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.