Benchmarking

From Servipedia

benchmarking

comparing an organization's products and processes to those of competitors or leading firms in the same or other industries to find ways to improve performance, quality, and cost effectiveness.

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.