Database marketing

From Servipedia

database marketing

building, maintaining, and using customer databases and other databases for contacting, selling, cross-selling, up-selling, and building customer relationships.

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.