Demographic segmentation

From Servipedia

demographic segmentation

dividing the market into groups based on demographic variables such as age, gender, family life cycle, family size, income, occupation, education, religion, or ethnic group.

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.