Dynamic pricing

From Servipedia

dynamic pricing:a technique, primarily employed by e-tailers, to charge different customers different prices for the same products based on information collected about their purchase history, preferences, and price sensitivity </P>

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.