Focus group

From Servipedia

focus group

a group, typically consisting of six to eight people and carefully preselected on certain characteristics (e.g., demographics, psychographics, or product ownership), who are convened by researchers for in-depth, moderator-led discussion of specific topics.

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.