Franchise

From Servipedia

franchise

A contractual association between a franchiser (typically a manufacturer, wholesaler, or service organization) and independent businesspeople (franchisees), who buy the right to own and operate one or more units in the franchise system.

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.