ITV

From Servipedia

iTV(interactive television) procedures that allow viewers to alter the viewing experience by controlling TV program delivery (e.g. TiVo, video on demand) and/or content</dev></P>

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.

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