Impersonal communications

From Servipedia

impersonal communications

one-way communications directed at target audiences who are not in personal contact with the message source (including advertising, promotions, and public relations).

The original version of this page was created from Lovelock and Wirtz (2007). That original version is (c) 2007 Christopher H. Lovelock and Jochen Wirtz. Other terms are available in the Glossary.