Lovelock and Wirtz (2007)

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Lovelock and Wirtz (2007)

Many glossary items were originally seeded in Servipedia using

Christopher H. Lovelock and Jochen Wirtz (2007), Services Marketing: People, Technology and Strategy, Prentice Hall (ISBN-10: 0131875523 | ISBN-13: 9780131875524).

Publisher's Site for Lovelock and Wirtz (2007)

These authors were kind enough to provide definitions from the above book to create a critical mass of Wiki entries. As such, all definitions from the original version of each glossary page are (c) 2007 Christopher H. Lovelock and Jochen Wirtz.