Marketing

From Servipedia

According to the American Marketing Association,

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Kotler (1997) describes marketing as

A social and managerial process by which individual groups obtain what they need and want through creating, offering, and exchanging products of value with others

References

• American Marketing Association (2004), Definition of Marketing,

http://www.marketingpower.com/content4620.php, retrieved on January 1, 2006.

• Kotler, Philip (1997), Marketing Management, 9th edition, New Jersey, Prentice-Hall.