SERVSIG

From Servipedia

SERVSIG is the Services Marketing Special Interest Group of the Academic Division of the American Marketing Association. The home page for SERVSIG is http://www.servsig.org/.

SERVSIG sponsors this wiki, called Servipedia, in order to facilitate the study and practice of Services Marketing.

Special thanks are due to Eileen Bridges, Ray Fisk, Chris Lovelock, Clay Sechrest and Jochen Wirtz for their work in making Servipedia happen.

Direct technical questions to Charles Hofacker at chofack@cob.fsu.edu.